Restaurant technology is constantly evolving and adapting to ever-changing customer demands and preferences. With recent major advancements in ordering, payment, and loyalty solutions, it is clear that we are in the age of next-generation solutions and the restaurant technology landscape is full steam ahead. At the 2023 Food on Demand Conference, leaders within the restaurant industry collaborated on a panel discussion to dive into how restaurant operators can leverage these next-generation solutions to not only benefit themselves but their customers as well. The major theme discussed during the panel discussion was leveraging technology to streamline personalization and simplify payments. It was also made very clear that these recent technological advancements are not here to replace current restaurant employees but rather to assist them, make their jobs easier, and help create exceptional experiences for guests.
At the Food on Demand Conference, PAR’s own Sal Nazir, General Manager of PAR Payments, discussed some of the major technological advancements happening within PAR and how restaurant brands can leverage them to take the customer journey to new heights. Nazir discussed PAR’s open integration ecosystem and recent integrations with Apple Wallet throughout the panel discussion.
These recent advancements made by PAR have enabled brands to provide guests with unique loyalty and payment experiences like one-tap loyalty. PAR Pay’s One-Tap Loyalty solution delivers a one-tap, immersive experience that works seamlessly with Apple Wallet. This unique payment and loyalty experience allows guests to seamlessly enroll, earn, redeem, and pay for their meals using Apple Wallet. “Basically, the whole process of signing up a customer, enrolling them in a loyalty program, getting them to engage with you to redeem points, and pay has been removed,” said Nazir at FODC 2023. “It has become natively embedded into the iOS system.”
The addition of one-tap loyalty enables brands to expand their reach to new customer segments and facilitates seamless enrollment into a brand’s loyalty program. Not only will it improve participation and engagement rates, but it is also proven to drive repeat visits as it creates a deeper relationship between the brand and the guest. “What is interesting is, we put stuff in our [Apple] Wallet that is very close to us – boarding passes, credit cards, driver’s license – so if you are [putting] a loyalty card into your wallet, that is a very close connection that you now have to that brand,” said Nazir.
Additionally, the seamless integration with Apple Wallet ensures brands are provided access to accurate data on relevant transactions, no matter where the Apple Wallet is used. With accurate and relevant transactional data, brands can gain insights into guest behavior and target customers with personalized campaigns, perform customer lifetime value analysis, and much more to enhance daily operations, guest experiences, and brand affinity.
For guests, PAR Pay’s One-Tap Loyalty solution provides them with the ultimate convenience and savings as payment and loyalty redemption is fulfilled in a single step. This ultimately removes the need for scavenging through wallets and purses to locate a physical card as well as the need for opening applications. Guests can take advantage of rewards, discounts, and benefits from anywhere and anytime by using their Apple Wallet. Moreover, PAR’s One-Tap Loyalty solution also provides guests with a consolidated view of transactions, ensuring they can access their loyalty transaction history in one place.
Implementing next-generation technologies is crucial for tackling and staying ahead of ever-changing customer demands. Solutions like PAR’s One-Tap Loyalty solution are designed to not only enhance customer experiences and operational strategies but also to make restaurant operators’/employees’ daily tasks less complicated. As discussed throughout the FODC panel discussion, brands must look to the future and implement next-generation technologies to continuously satisfy their guest’s cravings for innovation, convenience, and exceptional experiences.