Search PAR

Presented in Partnership with PAR Technology
and Nation's Restaurant News

2025 State of Digital Ordering Report

An NRN study of nearly 250 foodservice operators

Restaurant operators’ ability to calculate the ROI of their ordering channels is complicated by difficulty unifying diverse tech tools, data sources, and apps or solutions designed for one specific slice of an organization’s larger strategy. Getting different pieces of a tech stack to integrate and interoperate can often be more difficult than picking the solutions that best fit any one location or brand.

Nation’s Restaurant News polled nearly 250 decision makers on how they’re navigating the challenges that come with implementing a holistic digital-ordering strategy.

Key Findings
Expansion of Ordering Capabilities is Within Reach. To accomplish this, they are interested in various technology categories:

  • Self-service hardware like kiosks in the dining room
  • Off-premises channels like delivery
  • Emerging tools like voice AI at points of sale

Related Resources

Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.