Finding the perfect gift can often feel like a challenge—balancing thoughtfulness with practicality while ensuring it fits the occasion. Whether it’s celebrating a birthday, marking a holiday, or showing appreciation “just because,” people are always looking for meaningful ways to show they care. That’s where gift cards come in, offering a simple yet impactful solution. From being tucked into a greeting card to arriving digitally with a heartfelt message, these forms of gifts have become a popular choice for sharing gratitude, celebrating milestones, and brightening someone’s day.
But gift cards aren’t just about giving—they’re also a powerful tool for businesses to drive customer loyalty and boost revenue. In fact, gift cards have proven to be highly effective in deepening customer relationships and enhancing engagement, with 74% of consumers taking advantage of gift card loyalty incentives last year. Despite their potential, many traditional gift card programs have failed to fully capitalize on these benefits.
That’s where PAR steps in with the launch of its cutting-edge gift card solution, PAR Gift. Designed for restaurants and retailers, this solution reimagines gift card programs, blending ease, personalization, and scalability to drive meaningful results. With PAR Gift, businesses can transform traditional gift card programs into dynamic tools for building customer loyalty and achieving measurable success.
Combining ease of use, advanced features, and the flexibility modern businesses need, PAR Gift delivers:
- Personalized Engagement: Delivering gift cards is simple and impactful, whether it’s through SMS, email, social media, or physical cards. PAR’s platform makes every interaction feel tailored to the customer.
- Seamless Integration: The platform is built to integrate effortlessly across PAR’s suite of products as well as a standalone option, allowing businesses of any size to quickly launch and scale gift card programs.
- Enhanced Features: With options like cashback rewards, auto-reload capabilities, and omnichannel delivery, PAR ensures that gift cards become a central part of a broader customer engagement strategy.
How PAR Gift Bridges the Gap Between Opportunity
and Growth
As the digital gift card market grows at an expected 15.8% annual rate through 2030, businesses equipped with PAR Gift are positioned to stay ahead of the curve. Research shows customers spend, on average, 61% more than the value of their gift card—yet many businesses lack the tools to fully capitalize on this behavior. PAR Gift bridges that gap with an innovative, practical, and scalable solution.
“Our customers are at the center of everything we do,” said Sal Nazir, General Manager of PAR Pay at PAR Technology. “With PAR Gift, we’re helping businesses deepen relationships and drive revenue growth by creating value for both the customer and the brand.”
With PAR Gift, stored value isn’t just about transactions—it’s a tool to foster loyalty, boost revenue, and deliver meaningful connections. Whether it’s a heartfelt gift for a loved one or a reason to return, PAR Gift turns every interaction into an opportunity for growth.
