For consumers today, convenience is king. And for restaurant brands specifically, every area of operations that faces consumers must be convenient, right down to loyalty programs and payments. In fact, surveys show that 79% of American consumers are more likely to join a rewards program that does not require them to carry a physical card. Clearly, consumers desire a seamless experience to stay connected with brands, and owners and operators must implement convenient solutions to satisfy these cravings.
Meet PAR’s One-Tap Loyalty solution, an immersive loyalty experience that provides guests with the ultimate convenience. Recently, PAR’s One-Tap Loyalty solution won the bronze Stevie’s International Business Award for “payments solution”. According to Sal Nazir, General Manager of PAR Payments, “Winning the bronze Stevie’s Award essentially validates that the solution is meaningfully improving our customers’ lives along with allowing them to offer a differentiated experience to their guests. Internally, it inspires our employees to continue building new solutions as they see their work being recognized by industry peers.”
So, what exactly can PAR’s award-winning One-Tap Loyalty Solution do for your brand?
Benefits for Your Brand and Guests
Per Nazir, PAR’s award-winning One-Tap Loyalty solution ensures restaurant brands “can offer a frictionless and seamless way to enroll customers in their loyalty program.” One-Tap Loyalty allows guests to easily enroll in a restaurant brand’s loyalty program in one step as well as enable payment and loyalty redemption in one step. This ultimately creates the most convenient experience for a brand’s guests.
Moreover, “because it is so simple and native to Apple Wallets, the ability to continue to engage with customers is much more seamless,” said Nazir. With PAR’s award-winning One-Tap Loyalty solution, brands can receive accurate data on all relevant transactions whenever and wherever Apple Wallet is used. Brands can then leverage this data to target customers with personalized campaigns, perform customer lifetime value analysis, and much more.
Additionally, restaurant brands will be able to reach and engage with a new category of customers, in turn improving participation, engagement, and repeat visits. “Those are probably the two benefits we are hearing more and more about,” explained Nazir. “The signup process is super-fast, and the re-engagement is much more attractive because it is native to the wallet.”
A Tried and Trusted Solution
Brands that are already utilizing PAR’s One-Tap Loyalty Solution have been able to achieve impressive results and provide guests with unique and convenient experiences. “Salsarita’s Fresh Mexican Grill is one of our larger brands that is currently leveraging the one-tap loyalty solutions,” said Nazir. “They are seeing a tremendous uptick in loyalty enrollment,” explained Nazir.
According to Tim Carter, Salsarita’s Chief Financial Officer, the brand implemented the award-winning One-Tap Loyalty solution to not only spice up and grow its loyalty program but to also remove some of the friction and burdens of signing up for a loyalty program. Currently, 12 Salsarita’s locations are using PAR’s One-Tap Loyalty solution, however, the brand is setting the gears in motion for a system-wide rollout in the near future. So far, the brand has already experienced a 5% to 15% lift in guests’ willingness to join the loyalty program as well as an increase in gain and frequency lift from Apple users. Ultimately, the addition of PAR’s award-winning One-Tap Loyalty solution ensured Salsarita’s could achieve new KPIs as well as expand its reach and engage with a new category of consumers.
“The One-Tap Loyalty solution from PAR is helping our efforts to improve guest enrollment and engagement in our loyalty program. Many guests use Apple Pay, so a one-tap approach makes it seamless for them to sign-up and accumulate rewards.”
– Tim Carter, CFO Salsarita’s Fresh Mexican Grill
As the world turns towards digitalization, it is crucial for brands to implement solutions, like PAR’s award-winning One-Tap Loyalty solution, that support digital experiences. With proven results, PAR’s One-Tap Loyalty solution ensures restaurant brands can provide simple, frictionless loyalty enrollment with enhanced ongoing guest engagement to drive repeat visits and create convenient loyalty and payment experiences that guests crave.