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Streamlining Restaurant Operations: A Unified Approach to POS, Ordering and Loyalty

Published on October 18, 2023
By PAR Team
Embracing technology is the key to unlocking growth in the dynamic realm of restaurant operations. In this landscape, the prevalent challenge lies in the disjointed nature of a brand’s POS system, loyalty program, and ordering platform. The intricate dance between these crucial components often leads to many difficulties:
    • Managing Multiple Vendors: Coordinating multiple vendors introduces an extra level of complexity to the operational puzzle. Disparate solutions are prevailing, extracting value with a notable lack of innovation. The burden of high fees is placing a significant strain on restaurants’ already tight operation budgets.
    • Support Challenges: When a hiccup occurs in any of these systems, the restaurant staff must navigate a maze of customer support portals, often without a clear path to resolution. Resolving these issues can be a time-consuming process, potentially affecting the quality of service and guest satisfaction.
    • API Complexity: API inconsistencies between these disparate systems add another layer of complexity. Differences in data formatting or interpretation can lead to errors and operational disruptions.

Achieving customer engagement without overwhelming operational capacity remains a central challenge for restaurants. To conquer these obstacles and take the lead in a competitive market, it is imperative to have a seamless integration of POS, ordering, and loyalty solutions within a unified platform.

Unlock Boundless Potential with PAR’s Better-Together Solutions

PAR’s comprehensive suite of “Better-Together” solutions are tightly integrated best-of-class products under the PAR umbrella. These integrations are meticulously designed to forge cohesive, frictionless experiences for guests, operators, and employees, ultimately driving superior operational and business outcomes.

PAR MENU, an integral part of the PAR platform, offers an empowered approach to ordering experiences. Whether your guests opt for the convenience of digital, in-store, or third-party options, MENU ensures a seamless and convenient ordering process.

MENU’s deep integration with Brink POS allows orders from in-house and external sources to flow effortlessly into the POS system, all managed from a unified backend. This eliminates the necessity for multiple tablets and significantly minimizes the likelihood of errors stemming from manual order input. Leverage real-time item availability and price updates, synchronized refunds, automatic order ready status updates, dynamic pricing, and much more!

To unlock the full potential of online ordering and loyalty programs, it is essential to strategically and purposefully integrate the two. The MENU and Punchh integration goes beyond the ordinary. What sets this integration apart is its focus on creating a cohesive mobile, web, and kiosk UI/UX experience, that delivers a winning experience for your customers. Data are collected in one system, which means brands can have a complete view of the ordering experience in a single platform. Data-driven insights help enhance customer engagement across all touchpoints and give brands the ability to gain a competitive edge.

With MENU, Brink and Punchh in perfect sync, businesses can expect an unparalleled POS, digital ordering and loyalty integration that improves restaurant operations and goes above and beyond to exceed customer expectations. Being under the PAR umbrella brings the advantage of a lower total cost of ownership, making it a financially savvy choice for businesses. This also means that MENU operates with greater agility and has the ability to deliver groundbreaking innovations in the realm of food service.

The restaurant industry is evolving, and so are we. With MENU, PAR Technology is revolutionizing the way you do business. Seamlessly integrated with Brink POS and Punchh and designed with your success in mind – MENU is not just a solution; it’s a promise of a better future.

Ready to embark on this journey with us?
Let’s make your restaurant thrive in this new era of dining.
Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.