Search PAR

Mastering Modern Restaurant Success through Natively Integrated Digital Ordering and Loyalty

Published on August 25, 2023
By PAR Team

Today’s restaurant guests seek ease, convenience, and value in their dining experiences. They crave the ability to effortlessly order their favourite meals and have them delivered promptly and efficiently. However, adopting an ordering system is just the beginning. To truly excel, restaurants must optimize their solutions to capture data and nurture customer loyalty. The integration of loyalty programs into the ordering experience is a game-changer. Without this integration, loyalty initiatives risk losing their effectiveness and relevance in the digital realm.

The imperative for natively integrating digital ordering and loyalty

In an era of rapid digitalization, having merely any online ordering and loyalty integration is not enough. With a native integration under one roof, loyalty becomes an integral part of the online ordering process and customers are motivated to engage actively. The benefits are multi-fold:

Increased Operational Efficiency: By reducing reliance on third-party orders, restaurants can save time and boost profits

Enhanced Customer Convenience: Offering a one-stop spot for all information and orders maximizes customer convenience

Upsell Opportunities: Integrating loyalty incentives directly into the ordering process can encourage additional purchases

Richer Customer Data: Native integration allows restaurants to gain valuable insights into customer behavior.

How to deliver a 1+1=3 experience?

Looking ahead in the realm of online ordering and loyalty, it’s clear that we’re moving beyond basic integrations. This means that the future isn’t just about fitting things together, but about creating a seamless blend. Think of it as a puzzle where each piece, from online ordering to loyalty programs, comes together to create a unique masterpiece that illuminates your brand and keeps your customers engaged. This unified approach is all about making things smoother and simpler for your guests and your staff.

Our native MENU and Punchh integration is exactly that – a seamless fusion of digital ordering from MENU with Punchh’s robust loyalty offerings. The result? An innovative integration offering a holistic customer experience that not only streamlines order preparation but also ensures data consistency. Brands gain a competitive edge from valuable insights across all touchpoints.

Strategically merging online ordering and loyalty programs paves the way for enhanced customer engagement, data-driven insights, and increased revenue.

Check out our recent ebook “Deliver the 1-2 Punchh with Loyalty and Natively Integrated Digital Ordering” to learn more about the potential of a seamless, purposeful integration to elevate customer experiences, boost ROI and drive brand success.
Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.