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Why Customer-Centric Design is Key to Restaurant Success

Published on November 6, 2024
By PAR Team

When we think about branding, we often focus on elements like logos and catchy slogans. However, in today’s digital landscape, branding encompasses every interaction your customers have with your business. Have you considered how your online ordering system could serve as a powerful tool for showcasing your brand?

Think about it – each interaction, be it on mobile, web, or through kiosks, is an opportunity to communicate your restaurant’s unique value proposition. Imagine if your digital ordering experience didn’t just meet expectations but exceeded them, delivering the same level of service, quality, and personal touch that diners experience in your physical location

It’s time to embrace Ordering 2.0 – a new era where customer-centric design and intuitive interfaces aren’t just nice-to-have, but an essential part of your business. By integrating these elements, not only do you elevate your digital presence, but you also stay true to your brand promise, setting your restaurant apart from the competition.

Why Customer-Centric Design Matters

The core of customer-centric design lies in understanding and addressing the needs, preferences, and behaviors of your customers. Achieving a truly customer-centric design for online ordering requires a solution that prioritizes intuitive navigation, customization, and personalized experiences. The system must be adaptable, capable of quickly updating menus and special promotions in real-time to keep information fresh and relevant.

Key strategies for implementing design-forward solutions include:

A user-friendly interface significantly influences sales and ROI by streamlining the purchasing process, encouraging more frequent transactions and larger order volumes. When customers encounter a seamless and intuitive ordering experience, they are more likely to complete their purchases and return for future orders. Additionally, reducing barriers such as complicated navigation or confusing layouts decreases cart abandonment rates, driving up conversion rates. This enhancement not only boosts sales but also optimizes resource allocation, as reduced customer service inquiries and minimized errors lower operating costs, ultimately improving ROI.

Stand Out with PAR Ordering

In today’s competitive landscape, providing a frictionless and branded experience is essential for restaurants. PAR Ordering offers white-label online ordering (mobile, web and kiosk) solutions that empower restaurants to create customized customer interactions through:

The PAR Ordering Advantage

Unlike traditional systems, PAR Ordering allows for easy updates and management of brand assets, enabling restaurants to continuously enhance the customer journey.
Many successful brands have already adopted PAR Ordering, showcasing how advanced technology can be seamlessly integrated into daily operations. Through collaborations with industry leaders, PAR has demonstrated success in scaling solutions that prioritize customer-centric experiences while improving operational efficiency and fostering loyalty.

Incorporating a customer-centric design and user-friendly interfaces is no longer optional; it is vital for modern restaurant brands. By upgrading to Ordering 2.0 with PAR Ordering, you not only enhance customer satisfaction but also improve overall business performance.

With PAR Ordering, embark on a path toward a more engaging, customized, and efficient online ordering experience. Your customers – and your bottom line – will thank you for it.

Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.