Red Onion

RedOnion.ai is “Analytics in a Box!”

Since 2014, we have been trusted to provide AI Machine Learning Guest Behavior Solutions to brands like Fogo de Chao, California Pizza Kitchen, Twin Peaks, Primanti Bro’s, Smokey Bones, Olive Garden, Ruth Chris Steakhouse, Capital Grille, Bahama Breeze, Longhorn Steakhouse, Paris Baguette, Rock & Brews, Golden Chick, Texas Dairy Queen, Taco Villa, Rosa’s Café, Polly’s Pies, Bibibop, Boston Pizza, Charley’s Philly, Capital Grille, City BBQ & more. Anything from QSR to Fine-dine, Domestic or International. Corporate locations, Franchisors, and Franchisee Groups.

In a nutshell, by taking transaction data tied to payment data (plus weather, loyalty data, reservations, no wait list, marketing spend, brand events, email/text, etc.), we learn the purchase behavior patterns of each guest to then illuminate brand needs on a per location basis. We answer the WHY behind shifts in guest data that impacts top line sales. You get segmented solutions around day parts, menu, revenue center, price elasticity, employee performance, etc., that are fact-based and used by every role in the company. We segment guests into smarter marketing groups as well to ensure each guest get a message that is relevant to their personal purchase history.

C-suite, department leadership, consultants and marketing agencies use RedOnion.ai to pinpoint what’s working (and not) in their brand via the eyes, thoughts, actions, and wallets of each diner. We drive smarter strategic decision-making via tracking event impact, down to the trade area and individual guest, towards a more efficient marketing fund spend. As a tool for franchisors, you finally have a single transparent beacon of truth that both franchisor and franchisee can use to build and maintain trust in the data, thus the relationship. Field people have a tool that can expose the details of the operation from a thousand miles away, minimizing the need for travel.

Our Analytics include:

• Menu Price Elasticity
• Menu Analysis
• Event Vitals Tracking Spend Impact
• Employee Playbook
• Employee Contests / Gamification
• IncentivizeMe! TM
• Employee Performance-based Ranking
• Fan Segmentation Grouping Like Spenders
• Concept Fans Attributes
• Insights Reporting Library
• Scheduled Reporting Tool
• Campaign Guest Comparison Analytics
• Sales Daypart and Revenue Center Foresight
• Transaction Profiler
• Feedback Tool
• Menu Cannibalization
• Bullseye Sales Analysis
• Beverage Analytics

*Our platform quickly becomes a brand’s “Single Source of Truth via Data.”