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Top 5 Digital Trends that will Drive Restaurant ROI into the Future

Published on June 27, 2023
By PAR Team

In the ever-evolving restaurant industry, there is a constant emergence of new technologies aimed at enhancing workflows and enabling restaurateurs to achieve maximum efficiency and profitability while reducing costs. At MENU, we firmly believe in staying at the forefront of innovation and closely monitoring the latest technology trends shaping the restaurant industry. Our commitment lies in actively exploring and adopting these cutting-edge technologies to empower our B2B audience with the tools they need to thrive in a competitive landscape.

Restaurant Digital Trends Webcast Insights

In our recent webcast “Beyond the Buzz: Debating Digital Trends from Real Sales Drivers” moderated by Tiffany Disher, General Manager MENU N.A., industry experts Marlon Koch and Seth Hall delved into emerging technologies that drive real ROI in the restaurant industry.

Some of the key insights discussed in the webcast are:

Alternative payment methods

In the realm of alternative payment methods, there is immense potential in options like Apple Pay, Google Pay, and Amazon palm payment. These methods are known for their ease of use, convenience, and global connectivity. They offer better interaction between brands and consumers, allowing for the acquisition of valuable customer data and an enhanced consumer experience. It is important for brands to invest wisely in platforms and partnerships that enable seamless integration.

Chatbot / Voice ordering

Chatbot and voice ordering present an exciting opportunity to transform customer interactions and drive operational efficiency. A hybrid approach that combines chat, social networks, and web into a single platform is particularly important. Starting the ordering process on channels like chatbots or social networks can be convenient, but as orders become more complex, transitioning to a web experience becomes necessary.

AI, automation and delivery drones

AI and automation have a significant impact on various industries. They provide opportunities for personalization and operational optimization, leveraging consumer data in the right way. While delivery drones show promise, there are existing technological and regulatory challenges that may delay their immediate implementation.

The metaverse

The metaverse was discussed in terms of its niche applications, particularly in training and operational contexts. However, the experts acknowledged that the uncertainty surrounding broad consumer adoption of this technology.

Dynamic pricing

Dynamic pricing emerged as an area of enthusiasm, allowing businesses to adjust prices based on supply and demand. This approach optimizes profitability while considering factors such as customer loyalty and data-driven decision-making. Ensuring customer awareness and a smooth transition is essential during the introduction of dynamic pricing, avoiding potential frustration among consumers.

By strategically embracing digital trends, the restaurant industry can unlock opportunities for growth and improved customer experiences. The webcast panelists agreed that careful implementation and adaptation are crucial as businesses navigate these trends, ensuring success and resilience in the digital age.

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Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.