Search PAR

Optimizing Operational Efficiency through Seamless Third-Party Ordering Channel Management

Published on October 16, 2023
By PAR Team

In our fast-paced world, the way we experience food has drastically evolved. The surge in online food delivery, largely driven by the preferences of Millennials and Gen Z, is here to stay. According to the Technomic’s Delivery and Takeout report, a staggering 36% of delivery orders are now made through third-party delivery services. Yet, behind this seemingly seamless experience lies a complex reality for restaurant staff.

Picture this: you’re running a bustling restaurant, and you’re juggling multiple delivery marketplaces. Each one demands its own tablet, and suddenly, you find yourself in the midst of what’s become known as “tablet hell.”

This scenario leads to several problems:

    • Potential for errors: Manual order entry opens the door to errors that could impact customer satisfaction and your bottom line.
    • Menu management challenges: Coordinating menu updates across multiple platforms is time-consuming and diverts attention from other critical aspects of running your business.
    • Multiple dashboards: The absence of a unified dashboard for all orders deprives restaurant operators of the ability to make informed, data-driven decisions.

The result? Operational complexity that isn’t just a behind-the-scenes headache. It ripples through your sales figures and has a direct impact on overall customer satisfaction levels.

Seamlessly Integrate External Ordering Channels with MENU Link

Imagine a solution that not only tackles these challenges head-on but also streamlines operations and boosts your bottom line. Enter MENU Link, the cornerstone of the PAR MENU platform. By seamlessly integrating third-party ordering platforms, it transforms the way restaurants handle orders from the largest delivery marketplaces such as Uber Eats, Grubhub and Doordash.
MENU Link streamlines restaurant operations by providing a centralized hub for third-party order management and seamlessly integrates with your POS system for increased efficiency and accuracy.

Maximizing Success with MENU Link and PAR Brink POS

MENU Link is seamlessly integrated with PAR’s Brink POS, a next-gen POS software deployed in over 20,000 restaurant locations to fuel their growth. With the MENU Link and Brink POS integration, you gain a seamless, centralized platform for managing orders across various external channels. This means no more juggling multiple tablets, saving both space and the workload for your staff.

Dynamic Pricing for Channel-Specific Offers
The integration empowers you to effortlessly differentiate prices and offers across platforms using dynamic pricing. Easily set specific pricing strategies for platforms like Doordash, ensuring automatic adjustments for all items. This not only saves time, but also provides valuable insights for crafting strategies to optimize your profitability.

Real-Time Sync of Vital Information
Thanks to the MENU Link and Brink POS integration, your menu, pricing, item availability, and store information sync in real-time. This ensures that your customers receive accurate information regardless of their ordering channel.

Automatic Order Injection for Smoother Operations
MENU Link and Brink POS work in perfect sync to automatically inject orders into your POS system. This not only saves time but also enhances accuracy, resulting in a higher level of customer satisfaction.

PAR’s Brink and MENU Link have been selected by major leading enterprise restaurant brands to not only meet the evolving demands of today’s consumers but also to strategically position themselves for sustained success in the years ahead.

Take guest satisfaction to new heights with PAR’s Brink POS and MENU Link!
Get in touch with us today to unlock the full revenue potential of your business
Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.